Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with StyBay.

Information You Provide

When you join our waitlist, contact us, or use available services, we may collect:

• Contact Information: Your email address, name, or other contact details you voluntarily provide.
• Account Information: Registration details and profile preferences if account features become available.
• Communications: Questions, feedback, messages, or support requests you send us.

Fashion Preferences and Discovery Activity

When our fashion discovery features become available, we may collect and process information such as:

• Fashion searches and style preferences.
• Preferred colors, aesthetics, brands, and categories.
• Products viewed, explored, or saved.
• Wishlist items and personal collections.
• Interactions with fashion recommendations.
• Images voluntarily uploaded for visual fashion search, if that feature is introduced.

This information may help us create a more relevant and personalized fashion discovery experience.

Automatically Collected Information

When you interact with our website or platform, certain technical information may be collected through our systems and service providers, including:

• Device type and browser information.
• IP address and approximate location.
• Pages visited and website interactions.
• Access times and referral information.
• Technical logs, error reports, and performance data.
• Cookies and similar technologies, where enabled.

We aim to limit the collection of information to what is necessary for the purposes described in this policy.

2. How We Use Your Information

We use information to operate, maintain, develop, and improve StyBay.

Providing Our Services

To manage early-access registrations, provide available features, maintain accounts, respond to inquiries, and support users.

Personalized Fashion Discovery

When available, to understand fashion preferences, improve search relevance, and provide recommendations that reflect individual interests and styles.

AI-Powered Search and Recommendations

To support intelligent fashion search, interpret style-related descriptions, identify relevant products, and improve recommendation quality.

Improving StyBay

To analyze platform performance, identify technical issues, understand feature usage, and develop a better user experience.

Communication and Updates

To send requested early-access invitations, waitlist updates, important service notices, and other communications you have agreed to receive.

Security and Compliance

To protect the platform, prevent unauthorized activity, investigate potential misuse, and comply with applicable legal requirements.

We do not use personal information for unrelated purposes without an appropriate legal basis or consent where required.

3. Artificial Intelligence and Personalization

StyBay is developing AI-powered fashion discovery features designed to make finding and exploring fashion more intuitive.

As these features become available, our technology may use information such as search descriptions, selected preferences, browsing interactions, and saved products to provide more relevant fashion discovery experiences.

These capabilities may include:

• Understanding fashion searches written in natural language.
• Identifying products matching particular moods, occasions, or aesthetics.
• Recommending similar fashion products and styles.
• Personalizing discovery feeds based on user preferences.
• Improving the relevance of product search and recommendations.

Some AI features may involve third-party technology providers that process the information necessary to deliver those features.

Before enabling processing involving external AI providers, we will assess the relevant data-handling arrangements and provide information about those providers' roles, retention practices, and any model-training use where required.

AI-generated results are intended to support discovery and may not always be complete or accurate.

Users should avoid entering sensitive personal or confidential information into fashion search fields.

4. Waitlist and Early Access

StyBay is currently preparing its fashion discovery experience for early users.

When you join our waitlist, we use the registration information you provide to:

• Manage your early-access registration.
• Send relevant launch and availability updates.
• Notify you when early-access invitations become available.
• Communicate important information regarding your registration.

Joining the waitlist does not guarantee immediate access or access by a specific date.

You may request removal from the waitlist or deletion of your registration information by contacting us.

We will handle such requests in accordance with applicable legal requirements.

5. Cookies and Tracking Technologies

StyBay may use cookies and similar technologies to support website functionality and understand how visitors interact with our services.

Depending on the technologies enabled, these may include:

Essential Cookies: Help provide core website functionality and security.

Analytics Cookies: Help us understand website traffic, performance, and user interactions.

Preference Cookies: Remember relevant settings and improve browsing convenience.

Advertising Cookies: If advertising or remarketing technologies are introduced, additional tracking may be used subject to applicable disclosures and consent requirements.

Where required by law, we will obtain consent before using non-essential cookies.

You can also manage cookies through your browser settings. Restricting certain cookies may affect website functionality.

6. How We Share Your Information

We may share limited personal information with service providers and third parties when necessary to operate our services.

These may include:

• Hosting and Infrastructure Providers: To host and operate our website and services.
• Email and Communication Services: To manage waitlist registrations and deliver relevant communications.
• Analytics Providers: To understand platform performance and improve our services.
• AI Technology Providers: To support intelligent fashion search and recommendations when these features are available.
• Legal Authorities: When disclosure is required under applicable law or lawful legal processes.

We seek to use appropriate safeguards when engaging service providers that process personal information on our behalf.

We may also disclose information where necessary in connection with a legitimate business restructuring, acquisition, or transfer, subject to applicable law.

We will disclose any use or sharing of personal information for targeted advertising and provide relevant choices where required.

7. Third-Party Retailers and Shopping Links

StyBay is designed to help users discover fashion products from different online stores and retailers.

When you select a product and proceed to an external retailer, you may be redirected to that retailer's website or application.

Those external platforms operate independently and may collect information under their own privacy policies.

StyBay does not control the privacy practices, data collection, payment processing, or security measures of third-party retailers.

We encourage you to review the privacy policies of external websites before completing purchases or sharing personal information.

StyBay may record interactions with outbound product links to understand product discovery and platform performance, where this functionality is enabled.

8. Data Storage and Security

We take the protection of personal information seriously.

We aim to implement appropriate technical and organizational safeguards to protect information against unauthorized access, alteration, disclosure, loss, or misuse.

These measures may include access controls, secure communications, restricted administrative access, and other protections appropriate to the services we operate.

However, no internet-based platform or electronic storage system can guarantee absolute security.

We encourage users to exercise care when sharing personal information online.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal, security, and operational requirements.

Retention periods may depend on:

• The type of information collected.
• The services being provided.
• Whether a waitlist registration or account remains active.
• Requests for deletion.
• Applicable legal obligations.

When information is no longer required, we take appropriate steps to delete or anonymize it, unless continued retention is required or permitted by law.

10. International Data Processing

Certain services used to operate StyBay may involve technology providers or infrastructure located outside your country.

Where personal information is transferred internationally, we will take steps required by applicable laws to provide appropriate safeguards and protect user information.

11. Changes to This Privacy Policy

We may update this Privacy Policy as StyBay develops, introduces new features, or changes its data-handling practices.

When updates are made, the revised policy will be published on this page with an updated revision date.

Where required by applicable law, we will provide additional notice or request consent for material changes.

We encourage users to review this policy periodically.

StyBay — Fashion, perfectly found.